.jpg)
Cartier wanted to create immersive digital experiences for their newly-opened store. Our scope of work included pitching innovative ideas, designing sophisticated experiences, and delivering them in-store for the grand opening.
As the product designer, my tasks included:
Here are the project goals and project requirement that we need to achieve:
Sharing feature, understanding their psychology
The digital experience will blend seamlessly with the interior design and installation of the exhibition zone.
We want deliver to the users the history of Cartier.
We designed a range of innovative and immersive digital experiences, including mobile and AR/MR experiences, to enhance the visitor experience in the store.
Before participating in any of these experiences, users were required to fill out a form, which allowed Cartier to collect data for promotional emails and potential buyers. We also collected user data using this method.
Additionally, we provided 3 days of training for store hosts to guide users, including device usage and content introductions. I also construct a manual for trouble shooting, and guiding the hosts for any unclear steps.
To kick off our research, we drew inspiration from existing experiences categorized by device and the type of experience. We also assessed the technologies required, as well as our studio's current expertise in implementing them.
After conducting our research, we started a fast ideation phase where we sketched out ideas for different devices, in searching to create innovative, intriguing and immersive experiences. I collaborated with a project manager on these sketches, which we organized into a PDF and presented to the clients.
During the proposal phase, we had to navigate unique challenges and limitations for each device and communicated extensively with the clients to agree on the final devices and ideas to use.
The first project is a phone-based interactive web experience that allows users outside of the store to interact with watches on shopping window space and share them on social media.
Goal: create noise and making people stop for the window space.
Our initial concept was using a virtual joystick for controlling the watch's rotation. However, after analyzing Cartier's brand identity, we decided against it due to its playful and casual nature, which did not align with the brand's luxury and sophistication.
Teaching users how to use the interface effectively was a major challenge. Specifically, we needed to ensure that users could understand the trackpad mechanism easily. While trackpad essentially mean a blank design of interaction.
To address this issue, we included an intuitive animation on the trackpad to guide users and ensure that they could focus on the experience itself rather than getting bogged down in the mechanics of how to use it.
We also encountered a challenge in teaching users how to initiate the experience by waving at the physical sensor in the shop window.
To address this challenge, we made sure that the interactions were intuitive and concise, and that the sensor was responsive enough to detect the user's movements reliably. Additionally, I designed a loop video displaying on the screen and printed stickers to guide users and enable them to use the experience directly.
I designed the final UX/UI flow for both Chinese and English users, which incorporates the trackpad zone to control the models. It also allows users to navigate the form and effortlessly modify the texture and color of the model. Additionally, the flow was used to facilitate effective communication between our team and the developers.
After conducting numerous tests with both users and sensor sensitivity, the project was successfully delivered to Cartier's Window Space, as demonstrated in the video below. The final experience was smooth and intuitive, meeting our project goals and objectives.
I was also responsible for designing the UX/UI and conducting usability test for an interactive experience that allows users to view additional information on the products' history using iPad with AR and HoloLens as they walk around the store. Despite both of the devices comes with unique challenges, we were able to successfully deliver the experience in-store, and you can see the result of the iPad application in the video below.
I led the design of the language selection interaction for our gallery viewing experience on the Sony spatial display. Through extensive user testing, we ensured that the interaction was intuitive and user-friendly. Additionally, I worked closely with the developer to adjust the hand motion sensitivity to enhance the overall user experience. Check out the result of our work in this video, recorded in a studio environment.
As the digital experience trainer to the host, I explained the device's limitations and how to avoid malfunctions. This video shows me conducting the training session.
We achieved impressive results for a physical luxury store, with over 300 weekly registrations on the form, leading to a successful outcome. As a result, Cartier was pleased with the project's success and requested us to further create a New Year theme using the same framework we developed. Our work also received media coverage and attracted visits from KOL.
While working on this project, I enjoyed the challenge of using innovative mediums and learned valuable lessons about applying the correct methodology and mindset to deliver a workable solution.
Through training the in-store hosts, I discovered my interest in hosting sessions and observing people using my designs, which helps me identify problems and ideate solutions for a better user experience.
I also learned about the importance of communicating with stakeholders in the project to better facilitate the testing process. Given the opportunity and resources, I would love to continue working in this field.
