Aristocrat

Sales Management System

Developing a mobile app that enables sales teams to effectively manage and present product information to hundred of casino clients, with the added features of immersive AR and 3D presentations.

Year

2021 - 2022

Platform

iPadOS

My Role

Sole product designer

Responsibilities

User Flows, UI Design,
Prototyping,
Usability Testing

Impact of the project

60+

sales professional
users in the US,
and expanding.

100+

casinos owners
reached

20+

iterations
over the year

120+

unique pages
designed

About
Aristocrat

Aristocrat is global gaming content and technology company and mobile games publisher. We was developing a B2B sales app for their main industry sector - digital slots machines.

Project Overview

The main objective of this project was to design an app that would assist the Aristocrat sales team:

Managing slot machine content on-the-go;
More flexibility in organize presentation to present to client;
Presenting with 3D visualization and data easily, boosting successful pitching;
Communicating quotes and orders with order department.

Roles and Responsibilities

As the UX/UI designer, I was responsible for:

Designing an easy-to-use, intuitive, and visually appealing interface following the client's branding guidelines
Participating in client meetings to gather feedback on the app's design
Preparing presentation materials like user flows and design comparisons
Categorizing existing slot machine data to make it easier for the sales team to use

Challenges

I faced the challenge of navigating messy existing data and designing multiple iterations over the year.

It was a complex project that required constant communication and collaboration with the development team, project manager, and stakeholders to ensure that we met the client's needs and delivered a high-quality product.

Results

The App was successfully delivered and implemented, reaching over 60 internal sales users in the US and allowing them to present to hundreds of casino owners.

One of the important learning from the project includes the importance of effective data organization and visualization for user accessibility, the need for regular iterations and design updates, and the value of incorporating user feedback into the design process.

Since the app is covered by a non-disclosure agreement, only limited information can be shared publicly. Reach out for full details on the results and potential impact of the app.